FONENDI

the term mashup ireland ab headquarters isn’t just about a physical address — it’s a gateway into understanding a growing Nasdaq‑listed investment group that’s carving out a niche in Irish business and SME development. Whether you’re an investor, entrepreneur, or curious about global small‑cap players, grasping where Mashup Ireland AB headquarters sits and what the company actually represents is key to seeing its ambitions clearly.

At its core, Mashup Ireland AB is a public company, listed on the NASDAQ First North Growth Market (symbol MASHUP.ST), that focuses on actively unlocking value in small and medium‑sized enterprises (SMEs) across Ireland — and increasingly beyond.

Where Is Mashup Ireland AB Headquarters, Really?

When people search for mashup ireland ab headquarters, they’re usually looking for two things: the corporate base and the company’s identity.

The registered office of Mashup Ireland AB is listed through legal representation in Stockholm, Sweden — at Box 14055, 104 40 Stockholm — which serves as the official legal domicile.
Operationally and practically, the company’s Irish presence is at Unit 1, Block K, Monavalley Business Park, Tralee, Co. Kerry, V92 H5KW, Ireland. This is where much of the strategic work in attracting Irish SMEs and deploying capital takes place.

So if you’re using mashup ireland ab headquarters to figure out “Where is Mashup Ireland based?”, the answer is effectively a dual footprint — a legal Stockholm address and an active Irish business base.

What Mashup Ireland AB Actually Does

Mashup Ireland is not a software firm nor a media studio; it’s an investment and value creation group that mixes capital, management expertise, and strategic partnerships with SMEs in Ireland. The idea — hinted at in its name “mashup” — is combining talent, opportunity, and funding to create growth.

By investing in or acquiring stakes in SMEs, Mashup works to:

• Provide capital and support to growth‑stage Irish companies

• Build value through active management and operational enhancement

• Develop strategic long‑term assets, including property and renewables

• Facilitate access to public markets for companies that traditionally wouldn’t be listed

Unlike a passive holding company, Mashup often takes hands‑on roles in its portfolio, blending financial support with strategy and operational involvement.

Portfolio Moves: Real Examples

Some recent actions by Mashup Ireland AB give flavor to its strategy:

• It acquired a 49.2 % shareholding in Fettle, an online therapy platform serving thousands of clients and building capacity for mental health services in Ireland.

• The company also announced a major strategic move, acquiring a 90 % stake in Autofulfil Limited, an e‑commerce fulfilment business that also brings valuable physical assets and property development potential into the fold.

These types of transactions illustrate how Mashup applies its capital and vision — stretching from digital platforms to logistics and brick‑and‑mortar assets.

How the Market Sees Mashup Ireland AB

Being listed on the NASDAQ First North growth market adds visibility but also scrutiny. In late 2025, the company was fined the equivalent of 15 annual fees by Nasdaq Stockholm’s disciplinary committee for reporting delays — underscoring the challenges smaller listed firms face in maintaining strict compliance with exchange rules.

If you’re considering this, here’s what you should know: smaller listed firms can offer outsized growth potential, but they also carry operational and regulatory risks that bigger companies often have more infrastructure to manage.

Mashup in the Wider Irish Context

Ireland’s SME sector is massive — with over 350,000 SMEs generating a combined turnover upwards of €420 billion annually. Yet, few investment groups focus on empowering this sector at scale, especially through public equity vehicles.

This structural gap is what Mashup Ireland aims to exploit: creating a publicly accessible investment route into Irish SMEs that historically have been funded by private equity, banks, or owner reinvestment. Game changer.

This reminds me of when I tried to invest in local startups years ago and found the private ownership structures opaque and inaccessible without deep networks. With Mashup, that door swings wider — though not without its own demands and expectations.

How Mashup Ireland AB Operates Internally

Under CEO Andy Byrne, the company has blended entrepreneurial energy with disciplined capital allocation. Their leadership journals a mix of property development, technology adoption, and growth funding — all with the aim of scaling SME success.

Byrne’s narrative of creating tangible value from nothing — in one case starting with essentially zero capital to build multiple ventures — is central to the company’s DNA. It reinforces the idea that Mashup Ireland AB headquarters is less about one office and more about an ecosystem‑driven approach to investment and enterprise growth.

What the Future Might Hold

Looking ahead, the key questions for Mashup Ireland AB revolve around:

• Can it continue to scale its portfolio while managing regulatory complexity?

• Will its SME focus deliver strong returns for public shareholders?

• Could it expand beyond Ireland and replicate its approach internationally?

While nobody can predict results, the model aligns with global shifts toward strategic capital deployment in underserved SME markets — a theme also seen in venture capital and private equity circles worldwide. For comparison, firms listed on exchanges like the London AIM or NASDAQ’s other growth boards pursue similar SME‑focused strategies, though often in different sectors.