As I’m writing this in January 2026, the name sammy faycurry is increasingly popping up in health-tech and nutrition conversations — but it doesn’t refer to a diet plan or a fad. It refers to a real person: the co-founder and CEO of Fay, a fast-growing digital health company helping Americans access insurance-covered nutrition counseling through cutting-edge technology.
If you’re considering this field or curious about the people shaping how nutrition therapy scales across the U.S., here’s what you should know about sammy faycurry — the entrepreneur, his company, and why their mission matters.
Who Is Sammy Faycurry?
Sammy Faycurry is a San Francisco-based entrepreneur and the co-founder of Fay, a digital health platform designed to bridge the gap between individuals and registered dietitians (RDs) by making personalized nutritional care affordable and accessible — often at little to no cost to the user thanks to insurance coverage.
A graduate of Northwestern University, Faycurry later attended Harvard Business School, where he began conceptualizing what would become Fay. His experiences supporting his dietitian mother and sister in their practices gave him firsthand insight into how difficult it was for RDs to operate within the existing healthcare infrastructure — particularly when it came to billing insurance.
He eventually left the Harvard MBA program to focus full-time on building this company, showcasing a willingness to take risks for a mission he believed in deeply — democratizing nutrition care in a world where chronic diseases tied to diet are rampant.
What Fay Actually Does
At its core, Fay connects individuals with registered dietitians for personalized nutrition counseling. But what sets the platform apart is its seamless integration with major health insurers — including UnitedHealthcare, Aetna CVS, Blue Cross, Anthem, Cigna, Optum, and Humana — allowing people to obtain expert guidance without the usual out-of-pocket costs.
This model flips the traditional healthcare reactive approach (treat illness after it begins) into a proactive, preventive one by focusing on nutrition — a fundamental and often underutilized lever in long-term health. ■
One strategic move in this direction is Fay’s partnership with Withings, which now allows users of Withings smart health devices to access Fay’s network of dietitians directly through their app — often with the first session free for Withings+ members.
What the Platform Solves
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Insurance headaches for RDs: Fay provides an AI-powered “business-in-a-box” that handles billing, scheduling, and administrative tasks so dietitians can focus on care.
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Access for patients: Most users pay nothing beyond what their insurance covers, making professional nutrition guidance far more attainable.
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Employer wellness: Fay is included in some employer health plans, meaning companies like Amazon, Google, and Microsoft can offer dietitian support as a benefit.
Mission Meets Money
Investors have taken notice. Fay has raised over $75 million in funding — including a recent $50 million Series B led by Goldman Sachs at a half-billion dollar valuation — backing the company’s vision of broadening nutrition care across the healthcare spectrum.
Why Sammy Faycurry’s Work Matters
The timing of Fay’s growth isn’t random. Chronic conditions linked to diet — like diabetes, heart disease, and obesity — affect a significant portion of U.S. adults. Nutrition counseling, when made accessible, acts as a form of preventive medicine, helping people make sustainable changes before medical issues escalate.
This approach aligns with broader healthcare trends like the Food as Medicine movement, which posits that addressing diet directly can reduce long-term disease burden and overall healthcare costs.
If you’re considering this kind of proactive health intervention — personally or professionally — sammy faycurry’s journey highlights the power of combining mission, tech, and structural healthcare innovation to create real impact.
What It’s Like at Fay (A Personal Take)
Navigating Fay’s platform is surprisingly intuitive — it reminds me of when I tried other telehealth services and was frustrated by hidden costs and confusing billing. With Fay, the integration with major insurers actually removes that barrier, making it feel like a modern, user-friendly interface tied to serious healthcare outcomes.
This is more than just booking a virtual appointment; it’s about tailored guidance over time, supported by technology that handles the backend so the human connection can flourish.
Here’s What Users Appreciate
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Personalized plans, not generic diet advice.
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Zero-to-low cost access thanks to insurance coverage.
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Long-term support beyond a single consultation.
And for registered dietitians, Fay’s platform helps them scale their practices without drowning in administrative work — a win for both practitioners and patients.
Looking Ahead: The Future of Nutrition and Healthcare
As healthcare continues to pivot toward value-based and preventive models, leaders like sammy faycurry are positioning nutrition at the center of that shift. With partnerships like the Withings integration and inclusion in giant employer health plans, the ripple effects could extend far beyond individual counseling sessions.
Game changer.
Yet it’s not just about technology — it’s about mindset: making nutritional care as simple to access as any other routine health service.
Reflection
What stands out most to me about sammy faycurry is not just his entrepreneurial pivot from Harvard Business School to startup founder, but his deep understanding of both sides of the problem — the practitioner’s and the patient’s. His personal connection to dietitians in his family gave him a unique vantage point that he translated into a scalable business model with real-world health implications.
In a world where diet impacts virtually every aspect of health, leaders like Faycurry are not just disrupting a market — they’re reshaping how we think about care. This isn’t buzzword innovation; it’s practical change wrapped in empathy, tech, and a clear vision.
If access to nutrition counseling ever mattered to you — whether for yourself, a loved one, or within a workplace benefit plan — then watching how sammy faycurry and his company evolve is well worth your attention.
sammy faycurry isn’t just a name — it’s part of a bigger shift in how healthcare treats prevention as a first-class citizen.
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